[Zombie] Cookpad “Japan is in the midst of the third Korean wave boom.”

The “3rd” Hallyu boom The relations between the governments of Japan and Korea are rapidly deteriorating, but for the past three years, Japan has been in the midst of the third Korean wave boom. Shin-Okubo Station on the Tokyo Yamanote Line, famous as a Korean town, is sometimes so crowded that entry is restricted on weekends. Even in the early 2000s when the first Korean wave boom came, the town of Shin-Okubo was full of women, but at that time I think it was not so much that people could not enter and leave the station freely. The heat up may be because the younger generation's boom started with the popularity of idol groups such as TWICE. Shin-Okubo is also a town full of authentic Asian restaurants and food shops. Some people are looking for that kind of store. The boom is the third, but the Korean food boom is the second. In 2010, when musicians such as Dong Bang Shin Ki became popular, the food was not particularly noticed. In that sense, the second boom may have been less widespread. Comparing the difference in food between the first boom and the current boom, we can see changes in the times. The first boom had three triggers. First, in 2002, the Japan-Korea World Cup football was co-sponsored and interest in Korea and Korean culture increased. In 2003, the broadcast of the winter drama “Winter Sonata” depicting a fateful love story on NHK's BS2 was a big hit. Third, in 2004, “Oath of Court Lady Changum” (NHK BS2) was a hit. This is a female officer who was in charge of cooking at the Imperial Court in the Joseon Dynasty. Attention was drawn to the depiction of the dish. Both have gained popularity and are being broadcast on the ground. NHK's “Cooking of the Day” features Korean cuisine repeatedly. Korean food has become popular. Korean food culture that was known in Japan until then was about kimchi for grilled meat. As a result of the boom, Bibimbap, cold noodles, Chijimi, Samgyetang, Namul and other Korean foods became known. The “Oath of Court Lady Changum” introduced many dishes that valued the medicinal diet, and the image of Korean food became healthy. There are many dishes that are not spicy, and they are easy to eat with a lot of vegetables. The flight time between Haneda and Seoul was two and a half hours, and it was almost the same as in Japan. According to rumors, many people went to Korea on weekends and bought food. This time the popular food menu is “visually focused” This boom started from around 2018 when the Heisei period ended. Korean-style makeup and fashion are popular among high school girls. Popular dishes are cheese takkarbi with pizza cheese on stir-fried meat and vegetables, and cheese hadguo with cheese in a stick-shaped fried bread. Korean shaved ice and Pappins, which are made by cutting the ice mixed with milk finely and sprinkling with kinako or cocoa, are decorated like a cake. If you look side by side, you can see that the foods that are booming this time are very popular with teenagers, with high calories and a strong visual focus. The epidemic jumps into Japan. When I think that Korea has become a close country, there is a feeling of another life. In the 1970s when I was a child, South Korea was under a dictatorship, and there were disturbing incidents such as sudden disappearance of Kim Dae Jung, a politician who came to Japan. Of course, Korea still has a political fire in the territorial issue and the comfort women issue, and the conflict between the governments is growing due to trade friction. There is also a disappointing boom in Korea. However, the boom occurred three times in 20 years like this, and traffic between the two countries became active. Wasn't the time when it was said to be "near and far away" far away? In 2016, Korea ranked second in foreign visitors. About 5.09 million people in one year. On the other hand, the top destination for Japanese travel in 2018 is Korea with approximately 2.95 million people. Going and going is a top-level country. There are also new and old residents. In Korea, Japanese-style bakery is booming. In Japan, food popular with Korean youth is a hit. In Korea, Japanese novels are translated and lined up in bookstores. In Japan, the Korean novel boom is happening. We secretly hope that our boom will eventually become a movement and will make the government aware of the importance of each other. * Some excerpts from the link below. Continue with the source https://news.goo.ne.jp/article/cookpad/life/cookpad-33422.html document.write(” + ”); Related article document.write(” + ”);